I am a Lead UX Designer with over 16 years of experience. With a background in UI and visual design, I lead complex UX and service design projects for public services, fintech clients and start ups.

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I pair deep design expertise with a broad command of user research and content strategy. I excel at bridging the gap between business objectives and user needs, balancing meticulous technical craft to ensure every product is as strategically aligned as it is intuitive.